Development trends of the fashion industry and marketing strategy in 2021
In 2020, there is strong fluctuation in the global economy due to pandemic COVID-19. This event has changed the behaviors of consumers in choosing products and purchasing methods. They are also stricter on campaigns leading to the change in marketing strategies of brands.Tìm hiểu thêm.
Communication Funnel: Correct understanding, proper execution
Evaluating the effectiveness of a media campaign based on a certain framework for communication and public relations is called a communication funnel.Tìm hiểu thêm.
Brand development: Comprehension before Progress
Branding is one of the most important things to any business, no matter how big or small it is, no matter what retail or B2B it is.Tìm hiểu thêm.
Marketing in Era 4.0
MARKETING IN ERA 4.0 MUST MEET 5 FOLLOWING CORE FACTORS BELOWTìm hiểu thêm.
What are the competitive strategies for small and medium enterprises?
The vitality of an enterprise is shown in its competitiveness in the market. To compete and take market share, enterprises need to find out an approaching strategy that is suitable to their resources as well as the market, competitors, products, etc. The most popular marketing strategies are lower cost, following, differentiation, and focus.Tìm hiểu thêm.
9 ideal advertising ideas in Social Media for the F&B industry
Although no enterprises in the F&B industry can ignore its presence on Social Media, to connect to target audiences in a meaningful way, the marketing content needs to reach a certain level of attraction that matches the general marketing strategy of the enterprises.Tìm hiểu thêm.
5 irrational habits influence people decision
In the Predictably Irrational, Dan Ariel indicates some irrational behaviors and analyze the motivation behind them. Here are 5 discoveries that we can apply in business and marketing.Tìm hiểu thêm.
10 secrets to branding successful
Nowadays, there are 2.1 million people (equivalent to more than 2/3 of Internet users) have social media accounts. Therefore, it is understandable why enterprises and marketers are likely to agree that social media is important in branding.Tìm hiểu thêm.
7 steps to create an effective marketing communication plan
In the 8-step marketing management procedure, the marketing communication plan (MCP) is step 6 which is considered the tip of the iceberg. Therefore, many youngsters misunderstand that Marketing is a plan only. Even though marketing is familiar, not many people know how to create an effective MCP. No matter who they are, an experienced marketer or a newbie, they need to be careful in making a MCP.Tìm hiểu thêm.